I built the full identity foundation first, including the logo and mark, color palette, typography, and brand guidelines, before anything else touched a screen. The palette anchors on deep navy and sky blue: professional and calm, but warmer than the corporate blues most insurance brands default to. Every decision was made with the same question in mind: does this feel like someone you'd call when something goes wrong?

From there I designed and built the original website on that foundation, then developed marketing collateral that extended the system across print and digital touchpoints. The brand guidelines documented the rules so the identity could be applied consistently across any future channel or vendor.

The site is currently being redesigned. The new version restructures the homepage around clearer product navigation, a stronger independent agency value proposition, and a streamlined path to quote. The redesign introduces a two-column hero that leads with the community angle, a clean six-product grid, a social proof section anchored by Google reviews, and a dark navy footer that organizes the full site architecture at a glance.